BMW of North America recently released the announcement regarding developments that we as Bimmer already expected to begin with. Three models (the 2 Series, the 4 Series, and the 5 Series) beat everything else in their category, ruling the roost once again for the almighty BMW. This was according to the Initial Quality Study done by J.D. Power for the year 2015. What’s IQS mean, you ask?
Ludwig Willisch, President and CEO of BMW of North America explains, “IQS is the leading indicator of customer delight in the initial phase of ownership as it measures not only how well our vehicles perform but also how well our dealers are doing in demonstrating the functions of the new vehicle. The model rankings show improvements across the board from existing to new models with the clear challenge being to improve and simplify technology.”
Basically, the results of the study are a reflection of how well these models managed to make their owners on the outset as well as how clearly their features were explained on the sales end. The latter is integral to getting the best outcome for the former, and BMW is a brand that knows how to strengthen its chains.
Now, in the study, the BMW 2 Series got the highest rank within its category of Small Premium Cars. For the Compact Premium Cars category, the BMW 4 Series won the day. Then we have the BMW 5 Series blasting through the rankings to be at the top for the Midsize Premium Car category.
On a side note, the 7 Series was ranked only second in the Large Premium Car category, but as it is still early, this could certainly change at any time. For our part, we expect a higher rank in the future.
Speaking of which, J.D. Power also has a system of measurement regarding problems per 100 vehicles. This measurement is designated with the PP100 and BMW scored PP99, putting it on sixth place in the overall rankings.
The results from the 2015 J.D. Power U.S. Initial Quality Study was taken from a survey where 84,000 purchasers and lessees gave their response with regards to the new 2015 models of vehicles. The survey was done within the first 90 days of ownership, spanning from February to May, 2015.