BMW has always been at the top of the best-selling luxury car brands in the world and it would seem that this has been a very good year since their sales of BMW, MINI and Rolls-Royce brands have risen by 5.6% for July as compared to last year. For the whole year itself, a total of 1,272,953 vehicles were sold and delivered for the first seven months of 2015, increasing that by 7.5% compared to the year before.
“Despite the volatility we are seeing on some markets, the BMW Group continues to show steady sales growth around the world,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “With our outstanding brands, we are seeing strong momentum in Europe and buoyant markets in the NAFTA region and much of Asia, so I remain confident that the positive sales development we have achieved so far this year will continue through the rest of 2015,” he continued.
This July, 147,513 BMW brand vehicles were delivered which is an increase of 5.8%. In terms of the last seven months, 1,079,563 vehicles were delivered, putting that number up to 5.2%.
The rise in sales affect some BMW models more than others for sure, with the BMW 1 Series going up 5.6%, the 2 Series selling 14,580 cars in July and with X5 sales going up 32.7% when compared to the previous year. Suffice it to say that when it comes to staying on top of the game, BMW is doing a pretty good job of maintaining its position, regardless of the many competitors that are starting to pop up everywhere.
Even looking at the more recent models to have been released such as the BMW I vehicles, sales are also looking very strong this July. The increase of 79.4% as compared to last year is evidence of that and so are the 14,784 units that were sold to a global fan base.
As for the MINI sales, it went up by 4.8% by July with the 25,426 units that were sold and delivered to customers all over the world. For the year itself, sales are up 22.5% due to the 191,355 units that were sold. The 3-door MINI in particular saw a staggering rise of 24.0% for this year with 73,226 units sold. The 5-door MINI sales are more modest in comparison at 51,666 but that’s still a huge jump when compared to last year.
So, for those of you who are worried that our beloved Bimmers are getting hammered in the market, don’t. BMW’s place is safe and sound.